What is market research analysis?
At Digital Insights Africa, we can define Market research (or marketing research) as any set of techniques used to gather information and better understand a company's target market. Market research refers to…
What is marketing analytics and its importance?
At Digital Insights Africa we can define marketing analytics as inferring insights for many marketing-related purposes, such as example quantifying the effect of different promotional/advertisement activities, effectively allocating the marketing…
The best Analytics consulting firm in South Africa
Are you looking for the best analytics consultant company in South Africa? Digital Insights Africa is one of the leading consulting firms in South Africa. It offers data analytics, business…
Data Analytics Consultant in South Africa.
Quality data analytics in South Africa by Digital Insights Africa. Digital insights Africa offers data analytics, business analytics, and marketing analytics in South Africa. It is the best business analytics…
What is Data Analytics?
Data analytics is the process of examining data sets with the aim of finding trends and drawing conclusions about the information. Due to the complexity and volumes of data analytics is…
Marketing Analytics in South Africa
We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.
Sales analytics success: Tips to remember
Building your sales analytics solution does not necessarily mean heavy investments form the start. You may start with basic analytics functionality implemented in the cloud to eliminate the hardware-related costs…
Revealing the Power of Data in Sales
In the general sense, sales data analytics is a process of generating actionable insights out of sales-related data to find ways to boost sales performance. At Digital Insights Africa, we…
The Why, What And How Of Composable Data And Analytics
Analytical teams are constantly coming up with ways to make sense of the millions of bits ofinformation that flow into an organization, sometimes on an hourly basis. Before the Covid-19…