Most organizations understand the potential benefits of investing in Big Data analytics: These tools promise cost savings, productivity gains, and better decision-making. Data analytics is important because it helps businesses optimize their performances. Implementing it into the business model means companies can help reduce costs by identifying more efficient ways of doing business and by storing large amounts of data. Data Analytics holds the key to truly “knowing” your customer and paves the way for innovative solutions, hyper-targeted advertising strategies, and personalized marketing campaigns. In this post, we’ll look at the benefits of Big Data.