Importance of marketing analytics
Marketing is a highly competitive field where the first to act on an opportunity reaps the most reward. Marketing analytics allows you to understand your client’s demands
July 29, 2022
Analytics & CX Insights
As resilience and agility remain business critical, our team of data specialists turn data into business intelligence – connecting all the dots so your workforce can focus on value creation, not day-to-day operations.
Marketing Analytics
What is digital Marketing
Digital marketing is certainly one of the most important aspects of the modern business world today. It can be defined as the promotion of brands
July 26, 2022
Business Analytics
Difference between data analytics and Business Analytics
This article explores the difference between data analytics vs business analytics. Big data is transforming and powering strategic decision-making everywhere in the business field. From
July 25, 2022
Uncategorized
Data Visualisation Tools
At Digital Insights Africa we use a diversity of data visualization tools to come up with effective business insights. Companies use visualization tools for internal
July 23, 2022
Data Analytics
What is market research analysis?
At Digital Insights Africa, we can define Market research (or marketing research) as any set of techniques used to gather information and better understand a company’s target
July 22, 2022
Marketing Analytics
What is marketing analytics and its importance?
At Digital Insights Africa we can define marketing analytics as inferring insights for many marketing-related purposes, such as example quantifying the effect of different promotional/advertisement
July 21, 2022
Business leaders completely understand the importance of data as a fundamental asset for their business growth. Although many have realized its significance, most of them still struggle to understand how it can be utilized to derive improved business outcomes, such as converting more prospects into customers, enhancing brand reputation, or gaining a competitive edge in the industry against other players. Let Digital Insights be your reliable partner in digital analytics.