At Digital Insights Africa, we can define Market research (or marketing research) as any set of techniques used to gather information and better understand a company’s target market. Market research refers to a process that is far more specialized than market analysis, as it entails examining a specific market and its corresponding customers. It is usually bent on answering distinct questions regarding customer behavior along with all else that pertains to a target market, which is the group of consumers most likely to buy from a business. With Market research, our team goes through a thorough assessment of a market within a specific industry. 

Importance of Marketing Research

Market research helps to identify and analyze the needs of the market, the market size, and the competition. Its techniques encompass both qualitative techniques. Our consultants have various data visualization tools to help in Marketing analytics, market research, and business analytics. We offer data analysis in marketing research. Get insights that help you make better marketing decisons.